Crest Hotels Group, buy, develop and manage uniquely positioned hotels in the UK. Privately owned and operated, with core values focused around true-hospitality, engaged teams, and serving the community that our hotels are located.

We have completed various large developments, from a 100 bedroom extension of the Holiday Inn Birmingham Airport and atheistically refurbishing Grade 1 listed hotels such as The Feathers Hotel Ludlow in excess of £2.5million.

Currently employing nearly 240 colleagues, with 6 unique hotels with 377 bedrooms.     

Our mission is to grow our great portfolio of profitable and guest-centric hotels, with personality and character!

Operating in an era of Covid-19, our hotel has been redesigned and developed to;

  • Social Distance, 1+ Meter distance between our colleagues and our guests wherever possible.
  • 100 critical point sanitisation process (CPSP), in all bedrooms, covering a robust deep clean before every arrival.
  • Enhanced sanitisation practices in all public areas, toilets, and lifts.
  • Our teams have been provided with relevant PPE in each of the hotels departments, along with training of its use and correct disposal.
  • Hotels will remain cashless until further notice. Therefore, only card payments permitted.  
  • Offering reduced catering, which includes a to-go-breakfast offering, a grab & go pantry concept and reduced beverage offering from reception.

Keep safe, and should you need any assistance we have a dedicated team available via

Hope to welcome you soon!


Jason Hiley

Group Operations Director